PAM Flow redesign
Proposal · 27 Oct 2026

PAM workflow redesign proposal

PAM keeps brand work safe, but in Flow you edit far from the step, and a loop shows one result at a time. Here are 4 new versions that fix that.

1Look at the others2Try 4 new versions3Pick the best parts
1 · Analytics

PAM vs Dreamina, Magnific and Higgsfield

We watched their videos frame by frame and ran the real PAM. In short:

Who each one is for

The others are made for one person making things fast. PAM is made for brand teams who need everything checked and approved.

These placements are our judgement from the evidence, not a measurement.

One creator
Brand team
Checked, repeatable work
Quick one-offs
PAM
Magnific
Dreamina
Higgsfield

PAM is best at

  • 1
    Keeping things on brandBrand rules and logo protection go into every generation
  • 2
    Getting team approvalReview rounds, comments, sign-off
  • 3
    Running the same recipe againSame Flow next month, new product

PAM is missing

  • 1
    Big pictures on the boardResults show after a run, but small, and a loop shows one at a time
  • 2
    Pictures behind every @The @ menu shows icons, not the picture you'll use
  • 3
    The same product in every shotThere's no reusable "cast" of products and people

See the difference

Report card

YesA littleNo
See all 41 details and 45 screenshots
2 · Directions

Try 4 new versions of Flow

Open a demo. A blue box shows you what's new: click it, then press Next. All four use only PAM's 10 existing step types.

Measured, not guessed

The numbers

A robot used the real PAM and all 4 demos in exactly the same way: same screen, same 9 everyday jobs, fewest clicks. It counted every click, how far the mouse moved and how long it takes, then checked every label for size and contrast.

9 everyday jobs

Each dot is one click. The time is an estimate for a practised user (see "How we measured"). Green = fastest. Click any cell to see the exact clicks.

Time for the 7 jobs everyone can do

The jobs every version can do.

Is the screen easy to see, read and hit?

Checked on the first screen you see, with nothing selected. Green dot = meets the goal.

What the numbers tell us

How we measured
    The most important part

    The composer

    It's the box where you say what to make: type the idea, add pictures, pick a model and size, press go. People use it all day, so it has to be perfect.

    A side panel, far from the step.
    Right under the picture.
    One bar with small chips.
    Everything inside the node itself.

    What a great composer does

    YesA littleNo

    Measured: how far are the settings from the step?

    Real screens with the main picture step selected. Blue box = the step. Shaded = the composer. The line runs from the step to the place you type.

    The 4 new composers

    PAM already has this

    Preferences: PAM remembers what you like

    PAM can learn what you and your brand like. None of the three competitors does this. Here is how good it is today, and what to do next.

    What the others have instead

    What to do

    3 · Suggestions

    Take the best part of each

    No version wins everywhere. Put these 12 parts together and you get the new Flow. Click one to see it working.

    Score out of 60

    12 things that matter, each scored 0–5. These scores are our judgement, not user research.

    How we'll know it worked

    Track these from the first release behind the flag. "Today" is what we can say now; the rest needs the events below.

    Build it in 5 steps

    We need 3 answers

    Question 1Build D, plus the best parts of A, B and C?

    The 12 parts above, inside today's Flow, behind a feature flag.

    Question 2Merge feat/composite-editor?

    So the video timeline is a step PAM already has.

    Question 3Call it "Cast" or "Elements"?

    The name for reusable products, people and places.

    What we keep, what we leave out

    Keep

      Leave out